{"id":41,"date":"2011-06-28T13:58:56","date_gmt":"2011-06-28T13:58:56","guid":{"rendered":"http:\/\/neukunden-marketing.com\/?p=41"},"modified":"2020-01-31T13:14:49","modified_gmt":"2020-01-31T13:14:49","slug":"ihr-layout-entscheidet","status":"publish","type":"post","link":"https:\/\/www.address-base.de\/blog\/ihr-layout-entscheidet\/","title":{"rendered":"Ihr Layout entscheidet"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-266\" title=\"Layout\" src=\"https:\/\/www.address-base.de\/blog\/wp-content\/uploads\/2011\/06\/Fotolia_29246755_XS-300x200.jpg\" width=\"240\" height=\"160\" srcset=\"https:\/\/www.address-base.de\/blog\/wp-content\/uploads\/2011\/06\/Fotolia_29246755_XS-300x200.jpg 300w, https:\/\/www.address-base.de\/blog\/wp-content\/uploads\/2011\/06\/Fotolia_29246755_XS.jpg 424w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/>Das Layout von Infopost ist vielf\u00e4ltig und wird von Unternehmen aus den verschiedensten Branchen ganz unterschiedlich genutzt. Es gibt allerdings Layoutgrundlagen, die f\u00fcr jede Form der Infopost wichtig sind.<\/p>\n<h2>Versand &amp; Layoutvorgaben<\/h2>\n<p>Zun\u00e4chst muss der Anbieter gew\u00e4hlt werden, \u00fcber den die Infopost versendet wird. Neben der Deutschen Post gibt es mittlerweile zahlreiche Unternehmen, die den Versand von Infopost anbieten. Zwischen den einzelnen Anbietern variieren die Gr\u00f6\u00dfen, St\u00fcckzahlen und Layoutvorgaben stark. Einzuhalten sind h\u00e4ufig eine Maximalgr\u00f6\u00dfe, bestimmte Abst\u00e4nde f\u00fcr Adressfeld und Stempel sowie R\u00e4nder auf der linken und rechten Seite.<\/p>\n<h2>Zielgruppe &amp; Layout<\/h2>\n<p>Neben den formalen Layoutanforderungen f\u00fcr den ordnungsgem\u00e4\u00dfen Versand ist das zielgruppenspezifische Layout f\u00fcr den Adressaten entscheidend. Welches Format wird gew\u00e4hlt? In welchen Farben pr\u00e4sentiert sich die Infopost? Welche Bilder erscheinen? Ist die Infopost nutzerfreundlich und weckt bei der Zielgruppe erstes Interesse?<\/p>\n<h2>Anker setzen<\/h2>\n<p>Wenn diese H\u00fcrde genommen ist, entscheidet h\u00e4ufig noch vor dem Lesen der Inhalte der Aufbau der Infopost \u00fcber Erfolg oder Misserfolg. Denn das menschliche Auge ben\u00f6tigt klare Fixpunkte \/ Anker, an denen es sich orientieren kann. Diese Fixpunkte werden mit Hilfe von Bildern, Ansprache, Betreffzeile, \u00dcberschriften und Texthervorhebungen erzielt. Der Leser entscheidet beim &#8222;\u00dcberfliegen&#8220; in den ersten 3 Sekunden, ob die Infopost anhand der Fixpunkte einen zweiten Blick wert ist. Erst wenn das Layout stimmt, hat die Infopost \u00fcberhaupt eine Chance auch wirklich gelesen zu werden.<\/p>\n","protected":false},"excerpt":{"rendered":"Das Layout von Infopost ist vielf\u00e4ltig und wird von Unternehmen aus den verschiedensten Branchen ganz unterschiedlich genutzt. Es gibt allerdings Layoutgrundlagen, die f\u00fcr jede Form der Infopost wichtig sind. Versand &amp; Layoutvorgaben Zun\u00e4chst muss der Anbieter gew\u00e4hlt werden, \u00fcber den die Infopost versendet wird. Neben der Deutschen Post gibt es mittlerweile zahlreiche Unternehmen, die den&#8230; <a class=\"view-article\" href=\"https:\/\/www.address-base.de\/blog\/ihr-layout-entscheidet\/\">Artikel ansehen<\/a>","protected":false},"author":3,"featured_media":266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[30,25,38],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postwerbung","tag-e-mail-werbung","tag-infopost","tag-layout"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ihr Layout entscheidet - Address-Base.de<\/title>\n<meta name=\"description\" content=\"Ein originelles Layout kann innerhalb von Sekunden dar\u00fcber entscheiden, dass ein Werbeschreiben gelesen wird, statt im Papierkorb zu landen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.address-base.de\/blog\/ihr-layout-entscheidet\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ihr Layout entscheidet - 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