{"id":337,"date":"2011-07-15T15:03:48","date_gmt":"2011-07-15T15:03:48","guid":{"rendered":"http:\/\/neukunden-marketing.com\/?p=337"},"modified":"2019-12-03T10:46:58","modified_gmt":"2019-12-03T10:46:58","slug":"mit-infopost-zum-markenimage","status":"publish","type":"post","link":"https:\/\/www.address-base.de\/blog\/mit-infopost-zum-markenimage\/","title":{"rendered":"Mit Infopost zum Markenimage?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-338\" title=\"Infopost Markenimage\" src=\"https:\/\/www.address-base.de\/blog\/wp-content\/uploads\/2011\/07\/Fotolia_8881527_XS-300x250.jpg\" width=\"180\" height=\"150\" srcset=\"https:\/\/www.address-base.de\/blog\/wp-content\/uploads\/2011\/07\/Fotolia_8881527_XS-300x250.jpg 300w, https:\/\/www.address-base.de\/blog\/wp-content\/uploads\/2011\/07\/Fotolia_8881527_XS.jpg 526w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/>Zum Markenimage eines Unternehmens geh\u00f6ren s\u00e4mtliche Vorstellungsbilder, die der\u00a0 Verbraucher am Markt \u00fcber eine Marke sowie \u00fcber die Produkte und Dienstleistungen eines Unternehmens hat.\u00a0 Das Bild, was die Zielgruppe mit dem Unternehmen verbindet, sollte nat\u00fcrlich positiv sein und nachhaltig in den K\u00f6pfen bleiben. Ein\u00a0 Kunde verbindet mit einer Marke bestimmte funktionale oder symbolische Vorz\u00fcge.<\/p>\n<h2>Infopost als ein Element des Markenimages<\/h2>\n<p>Der Aufbau eines Markenimages ist ein langfristiger Prozess, bei dem Elemente wie Markenname, Logo, Farben, Firmenphilosophie, <a title=\"Headhunting mit Social Media\" href=\"https:\/\/www.address-base.de\/blog\/online-marketing\/social-media\/headhunting-mit-social-media\/\">Social Media<\/a> Aktivit\u00e4ten etc. eine Rolle spielen &#8211; aber eben auch gedruckte Werbung wie Flyer und Kataloge oder <a href=\"https:\/\/www.address-base.de\/blog\/werbebrief-praxisbeispiel-response-quoten-und-optimierung\/\">Werbebriefe<\/a> und die erreichen Ihren Empf\u00e4nger oft per Infopost.<\/p>\n<p>Infopost kann zum Aufbau eines positiven Markenimage beitragen.\u00a0 Auch wenn viele Unternehmen zun\u00e4chst von den ersten Responsequoten entt\u00e4uscht sind, pr\u00e4gt sich der Name, das Logo und die Marke langfristig beim Adressaten ein.<\/p>\n<h2>Kontinuit\u00e4t &amp; Sichtbarkeit<\/h2>\n<p>Getreu dem Motto: \u201eSteter Tropfen h\u00f6hlt den Stein\u201c kann besonders die Kontinuit\u00e4t von Infopost langfristig eine positive Auswirkung auf das Markenimage haben. Versendet ein Unternehmen zum Beispiel \u00fcber zwei Jahre hinweg gelegentlich Infopost an einen Kunden und verbindet das mit Telefon-Aktionen, so w\u00e4chst bei dem Kunden das Gef\u00fchl, das Unternehmen bestehe bereits seit vielen Jahren am Markt. In Verbindung mit der Infopost entwickelt er langfristig ein Markenbild, das im Kopf bleibt und an das er sich auch nach l\u00e4ngerer Zeit noch erinnern kann.<\/p>\n","protected":false},"excerpt":{"rendered":"Zum Markenimage eines Unternehmens geh\u00f6ren s\u00e4mtliche Vorstellungsbilder, die der\u00a0 Verbraucher am Markt \u00fcber eine Marke sowie \u00fcber die Produkte und Dienstleistungen eines Unternehmens hat.\u00a0 Das Bild, was die Zielgruppe mit dem Unternehmen verbindet, sollte nat\u00fcrlich positiv sein und nachhaltig in den K\u00f6pfen bleiben. Ein\u00a0 Kunde verbindet mit einer Marke bestimmte funktionale oder symbolische Vorz\u00fcge. Infopost&#8230; <a class=\"view-article\" href=\"https:\/\/www.address-base.de\/blog\/mit-infopost-zum-markenimage\/\">Artikel ansehen<\/a>","protected":false},"author":3,"featured_media":338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[28,25,27,29,279,26],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adressen-kaufen","category-postwerbung","tag-image-kampagne","tag-infopost","tag-markenimage","tag-marketing","tag-postwerbung","tag-werbebrief"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit Infopost zum Markenimage? - Address-Base.de<\/title>\n<meta name=\"description\" content=\"Adressen kaufen und Briefe versenden - um dabei Geld zu sparen, eignet sich Infopost hervorragend. 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